Does sponsorship work in the same way in different sponsorship contexts?
نویسندگان
چکیده
منابع مشابه
Conference Sponsorship
Cosponsors Artificial Intelligence Journal Ministerio de Ciencia e Innovación National Science Foundation (NSF) Universitat de Barcelona Knowtion TCA Software Solutions Yahoo! Labs Agència de Gestió d’Ajuts Universitaris i de Recerca (AGUAR) Agreement Technologies Project Alear Project Google NICTA Institute for Computational Sustainability (ICS) iSOCO ECCAI ESADE Business School IBM Research M...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2010
ISSN: 0309-0566
DOI: 10.1108/03090561011008664