Does sponsorship work in the same way in different sponsorship contexts?

Conference Sponsorship

Cosponsors Artificial Intelligence Journal Ministerio de Ciencia e Innovación National Science Foundation (NSF) Universitat de Barcelona Knowtion TCA Software Solutions Yahoo! Labs Agència de Gestió d’Ajuts Universitaris i de Recerca (AGUAR) Agreement Technologies Project Alear Project Google NICTA Institute for Computational Sustainability (ICS) iSOCO ECCAI ESADE Business School IBM Research M...

The Nuffield Sponsorship Ends

Sponsorship ambushing in sport

Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...

The Role of Culture in Sports Sponsorship: an Update

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...

Does Industry Sponsorship Undermine the Integrity of Nutrition Research?

T he commercial success of foods depends more and more on what science says about the effects of these foods on health. Drug companies have tried to infl uence the scientifi c record so as to make their products look healthier [1,2]; are food companies doing the same? In a study published in PLoS Medicine, Lesser et al. [3] investigated this by analyzing 206 publications on the health effects o...